The modern consumer doesn’t just want more choice, they also want high quality products that are health conscious, have a long shelf-life and are easy on the eye. This makes a demand for more ingredients and thus, more work from the manufacturers. Not only this, but there has been a well-needed shift from synthetic/chemical-based ingredients to natural, organic and (even more recently) plant-based alternatives. Similarly, the COVID-19 pandemic sparked a demand for Vitamins, Minerals, Pharmaceuticals and Health Foods – yet more demand for manufacturers.